Posts Tagged ‘Bordeaux’
Again we’re happy to have beat our friends at CNN to the story of wine in China. In 2010 we mounted 3 trips to China to explore the nascent wine scene and bring the growing Chinese wine movement to our community. And this is a story we’ve continued to follow. Now a new documentary aims to show how Chinese consumers are now the largest importer of Bordeaux wine and what this will mean for the rest of the world.
Wine Portfolio Bloggers, Mike and Jeff, interviewed Martha Stewart on behalf of Wine Enthusiast:
Wine Enthusiast sat down recently with the entertaining icon and discussed her passion for the perfect pie and more.
Wine Enthusiast: If you had to pick a favorite dessert, what would it be? Any pairing suggestions?
Martha Stewart: Anything lemon. Lemon provides sort of a challenge, but I would do an Italian sparkling wine. A nice dense lemon tart, or lemon meringue, or anything lemon— with Prosecco.
WE: What are some of your favorite wine regions that you have visited?
MS: My first trip to France was to Burgundy. We spent the most wonderful time there, drinking delicious white Burgundies. I’ve also visited all the Champagne houses, and their caves. I had the great fortune, in England, to drink wine at Waddesdon Manor with Jacob Rothschild. At lunch, every course was accompanied by a Mouton Rothschild from a different year, and they were all very old and very delicious. That was terrific! And I had a fantastic trip to South Africa—I got to visit quite a few vineyards. The wines there are tasty!
WE: Which wines are your favorites?
MS: I love Bordeaux. I inherited a Bordeaux wine cellar in Maine, with a lot of large bottles— Jeroboam’s, Nebuchadnezzar’s and other sizes. They are all ’82s, and to open one is a great pleasure. I had a lot of vintage Burgundies up there too, and so we had a Burgundy dinner that will be displayed in my new book, Martha Entertains, which comes out this November. I might serve French wines, or American, or even wines from Australia or New Zealand. I like not terribly well-known wines. My daughter and my friend Kevin Sharkey like me to choose the wines when we go out, because they say I always choose something good—I might like a Chassagne-Montrachet, but I will also drink an Aligoté. I talk to sommeliers and look at the list, and try to have something I haven’t had before.
WE: You are known for your strong aesthetic sense in regard to decorating, cooking and entertaining. How does that sense carry over into wine?
MS: [Laughing] I have a huge collection of glasses, as you can imagine, and I do take care to pick out a good glass, one that would go with the wine. I have a collection of old 19th-century French hand-blown bistro glasses, which are very nice, and they’re not large.
WE: With regard to your kitchen line for Home Depot: How important is kitchen design in organizing and preparing for a party?
MS: It’s terribly important—you have to have enough counter space to prepare and serve. People forget when they’re designing or building a kitchen, Thanksgiving does come, Christmas does come and you might want to have a lot of people. I think it’s very important to think about your life and your lifestyle, and then design from there.
WE: What’s next for you?
MS: I am very involved in digital publishing right now. Our magazine, Martha Stewart Living, is also available digitally now, which enhances it greatly. It’s a beautiful magazine, but it comes to life on the iPad. Besides that, I am very involved with the retail initiatives with Home Depot and Macy’s. The kitchens we’ve designed for Home Depot are really extraordinary. And we’re publishing a lot of books— we just did Power Foods. Pies & Tarts is up next, and Martha Entertains is my first entertaining book since 1982. You’re going to love it!
Mike DeSimone and Jeff Jenssen
Food, Wine and Travel Writers
Periodistas Gastronomia, Vinos y Viajes
World Wine Guys LLC
How will the emergence of China as a world player in the world of wine affect the drink we all love so much?
China has become a hot destination for global players in the wine industry with demand growing in excess of 20% annually for the past five years to around 1, 480.6 mn litres. That makes China a significant player in the wine industry.
And so with China’s elite investing in Bordeaux chateaus and setting new records for rare and collectible wines at auction, it’s no wonder that the wine industry is paying close attention to happenings in the middle kingdom. But what about wine drinkers? Are we giving enough thought as to how the newly minted middle and wealthy classes in China will change the world of wine? I don’t think so, but fortunately our editorial team is here to help.
First off, let’s put China’s foray into the wine industry into perspective. China is already the world’s leading market for luxury goods, and fine wines are no exception. China, including Hong Kong, became the world’s largest consumer of Bordeaux wines in 2010, importing some 33.5-million bottles at a cost of $475-million. The country now imports more than $1-billion worth of wine annually, a number that has quadrupled from about $250-million in 2004.
French wine occupies a commanding position in the Chinese market. The French have a significant market share and mind share lead over other regions. Partly this is because of their storied reputation and strong marketing, but French producers have also worked to form deep distribution partnerships since the early 1980s. And this matters since business in China is a patient endeavor and requires investing in long term relationships. This is something the French have done exceedingly well and so their dominant position isn’t likely to change anytime soon.
So with this in mind we wine drinkers can expect a few ripples on our side of the world. First off French wine and collectible wine will probably continue to set new records at auction in both Hong Kong and London. After all the industry is globally interconnected. Next, we can expect additional Chinese investment in Bordeaux and other French regions. This will divert more French product from North American shelves onto Chinese ones and will probably result in modest price increases here at home. This will most likely lead to a small decrease in the North American market share for French wine which should open up opportunities for other producers. And that’s probably good news for Spanish, German and Austrian winemakers.
In the years to come China will continue to change the world of wine and we will continue to bring you our thoughts on how this will affect you. We are stoked at the significant growth in the Chinese wine market and we think this is a very positive trend. So stay tuned because there’ll be more updates on this very dynamic region.
In the meantime what are your thoughts on how China will change the world of wine?
With a vinous history stretching back to the 1700s, coupled with imposing castle-style architecture, France’s Bordeaux wine region is usually associated with the old guard and more established wine drinkers. However, a recent event in New York, La Soirée des Grands Crus, provided a glimpse into the new Bordeaux.
Held on January 27, 2011 at SoHo’s Mercer 82, La Soirée brought members of the Union des Grand Crus de Bordeaux together for a special consumer wine tasting event. These producers are responsible for only 5% of Bordeaux’s total production, yet many have become quite renowned. Among the most highly regarded in their region, these chateaux include both classed growths (those having earned the Grand Cru Classé designation), as well as vaunted, non-classed wines. Winemakers and chateaux proprietors were on hand to pour the wines, putting faces to the bottles and permitting tasters to learn more about the wines they were drinking. These talented leaders are blending tradition with a modern sensibility as they continue to advance the wine legacy that is Bordeaux.
Looking around the room, it was obvious that the faces behind the tables were youthful and energetic, but had there been other changes in Bordeaux, aside from a shift in the average age? Jean-Jacques Dubourdieu, son of esteemed consultant Denis Dubourdieu, joined the family business, Denis Dubourdieu Domaines, in 2006, after completing graduate studies in business and marketing. He attributes two things to his fellow colleagues that differentiate them from their parents. Chief among them is the discovery of new markets, noting that, in the past, it was easy to sell Bordeaux wine at home. However, Jean-Jacques acknowledged that, today, they need to find new markets in which to sell their wines. He admitted that while the U.S. is not a new market, it is an important one and added that China is now a major market for them. A second distinguishing feature of the new generation, according to Jean-Jacques, was that they have started to simplify and demystify wine. He suggested that for their parents, wine was a bit more intellectual and feels that they lost some consumers that way. Consequently, “We are trying to make it easier to help people learn about wine” he said.
Anne Le Naour, serves as Directrice Technique (Technical Manager) for Château Grand-Puy Ducasse and has been with the chateau for approximately one year. When asked how the new generation of Bordeaux was impacting the region, she reiterated Jean-Jacques’ point of view and indicated that they are finding new ways to communicate with the consumer. Moreover, Anne asserts that her winemaking philosophy is greener than that of her parents and shows more sensibility to the environment. More specifically, Anne has stopped using pesticides and is spraying for mildew less frequently. Working for Groupe Crédit Agricole, she makes wine at four different properties and is ultimately responsible for three red wines, one dry white and one sweet white. She believes that her approach to winemaking doesn’t mean abandoning what her parents did as she remains steadfast to the tradition of the terroir. Yet, she seeks new ways to make wine that better shows off the vineyard.
Also among the changes taking place in Bordeaux is the significant investment being made by newer owners. Bruno LaPlane, of Château Malartic-Lagravière and Chateau Gazin-Rocquencourt, explained that the Bonnie family bought the former estate in 1996 and “everything has changed.” The family’s heavy investments have included the purchase of new equipment ranging from fermentation vats to oak barrels, along with wide replanting of the vineyards. Additionally, the family has increased the property’s size from its initial 19 hectares to today’s total of 53 hectares, seven of which are planted to white grapes.
Echoing the business perspectives of Jean-Jacques and Anne, Yannick Evenou, Vice President for Vignobles Clément Fayat, which owns Château La Dominique, stated that, “We [the new generation] are more open to market demands. We understand competition from other wine regions.” Yannick further points to the more recent recognition that people like to taste wines while they are young instead of cellaring them for a long time and the adaption of winemaking to meet that demand. He also noted a willingness to share information with one another.
Similarly, Ludovic David, Directeur Général for Château Marquis de Terme, highlighted the winemaking philosophy of the younger generation, proposing that they are crafting more modern wines. He described these wines as showing more ripeness and more accessibility, permitting them to be drunk and enjoyed much earlier than the wines from the past. Overall, he affirmed that today’s winemakers are aware that there is more competition in the wine world from Chile and other New World countries and, accordingly, the younger Bordelais understand that they must improve the quality of their wines to compete in this marketplace. Ludovic also emphasized the progress made in the vineyard, a shift from the enological focus of the 1990s, and reinforced Anne’s comments, citing that there is more respect for ecology, such as the adoption of organic viticultural practices.
Finally, what makes all of this change possible is the sentiment shared by Laurence Brun, Director of Château Dassault in St.-Emilion. Laurence advised that, “It is easier now to let one’s son or daughter be in charge of the winery. It used to be that the parents would make wine until he or she died. Now it’s a real revolution with children working together with their parents – making it a true family affair.” Laurence grew up at the chateau, first working with her father and then replacing him at the chateau, becoming the fourth generation of her family in the wine business. While her daughter, aged 25, has decided that she is not quite ready to work in the winery, Laurence has encouraged her to do so.
As next generation of owners and winemakers take the helm of these storied estates, it seems clear that changes are indeed taking place in Bordeaux. The philosophies and insights held by the younger set appear to be bolstering Bordeaux’s place in the competitive market and sustaining its position as one of the world’s fine wines. In this regard, they are serving as stewards of both the Bordeaux legacy and the Bordeaux land.
Tracy Kamens is a Contributing Writer for Wine Portfolio and a Certified Wine Educator. Check out her blog at http://grandcruclasses.com/winederful/