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Update to Chateau Lafite’s Chinese Story – $$

October 29, 2010 12:26 pm - Posted by Kevin in Drink

As a follow up to our blog yesterday, UK merchants are reporting selling out of Chateau Lafite Rothschild 2008 following the news that the bottles will carry the Chinese symbol for 8 when the wine is bottled next year.

On Tuesday morning UK time, the price of a case of Chateau Lafite Rothschild 2008 was trading at £8,500 on trading platform Liv-ex. By Wednesday lunchtime it had risen to £10,160, a rise of just under 20%.

The message is clear, major European producers understand that the Chinese market represents a huge opportunity. But what we find most exciting as we’ve travelled across China and spent weeks in Hong Kong is that the region is emerging as a hub for production as well. As the years go on China will be a collector, consumer and producer, and that legitimizes the market.

Congrats to Rothschild for getting in early.

5 Responses to “Update to Chateau Lafite’s Chinese Story – $$”

  1. [...] This post was mentioned on Twitter by Bill, WINE PORTFOLIO. WINE PORTFOLIO said: Chateau Lafite's 2008 up 20% after announcing the chinese character 8 will be on their bottle, check out our updated blog http://ow.ly/31pas [...]

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