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    Update to Chateau Lafite’s Chinese Story – $$

    October 29, 2010 12:26 pm - Posted by Kevin in Drink

    As a follow up to our blog yesterday, UK merchants are reporting selling out of Chateau Lafite Rothschild 2008 following the news that the bottles will carry the Chinese symbol for 8 when the wine is bottled next year.

    On Tuesday morning UK time, the price of a case of Chateau Lafite Rothschild 2008 was trading at £8,500 on trading platform Liv-ex. By Wednesday lunchtime it had risen to £10,160, a rise of just under 20%.

    The message is clear, major European producers understand that the Chinese market represents a huge opportunity. But what we find most exciting as we’ve travelled across China and spent weeks in Hong Kong is that the region is emerging as a hub for production as well. As the years go on China will be a collector, consumer and producer, and that legitimizes the market.

    Congrats to Rothschild for getting in early.

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